Every generation looks at property through the conditions it inherits. My generation often treated ownership as an early milestone. Gen Z is likely to examine it more critically: not “Should I own property?” but “Does this property fit my life and justify the commitment?”
I do not see that as a rejection of real estate. I see a generation asking sharper questions.
Flexibility will matter
Many young professionals expect careers to move across companies, cities and even countries. A home that restricts mobility—or demands an uncomfortable loan—may be postponed. Deloitte’s 2026 global survey found that 55% of Gen Z respondents were delaying major life decisions because of financial pressure, while housing availability or affordability influenced where many could work.
That does not mean Gen Z will never buy. It means the timing and purpose of a purchase will be examined more carefully.
Usefulness will come before prestige
In my view, younger buyers will judge a property by daily value: commute, digital connectivity, maintenance, security, shared facilities and the possibility of working from home. A famous address or a large drawing-room will not be enough if the building is poorly managed.
They will also expect transparency. Approvals, total charges, possession status, rental prospects and resale conditions must be easy to understand. The industry will have to replace pressure-based selling with evidence.
Investment will become more disciplined
Gen Z has access to many investment options on a phone. Real estate will therefore compete for capital; it cannot depend only on the old belief that every property automatically appreciates.
Before buying, a young investor should consider emergency savings, loan affordability, holding period, legal due diligence and the real demand for that location. No investment offers guaranteed returns.
I have separately written about why infrastructure and execution matter in NCR real estate. The same discipline applies everywhere.
My personal view
I believe Gen Z will invest in real estate, but it will be less emotional and more selective. It may begin later, prefer compact and professionally managed spaces, and value flexibility over display.
This generation will not end property ownership. It will force real estate to become more transparent, useful and responsive—and that may be healthy for the entire industry.
—Tushar Kumar
Source and context
The generational findings cited above are from Deloitte’s 2026 Global Gen Z and Millennial Survey, published on 13 May 2026. The real-estate observations are my personal assessment based on more than 25 years in business.